Associa Tips For Managed Community Newsletters
DALLAS — December 7, 2023 — Associa, the community management industry’s largest company, is dedicated to helping homeowners associations (HOAs) and managed communities create attractive and welcoming environments that maximize resident quality of life. Community newsletters are one way for board members to connect with residents and improve transparency. Here are some tips to help your community better use its newsletter to share important announcements, promote a sense of community, and build trust among residents.
Holiday Messaging
HOA newsletters are an ideal platform to share holiday and end-of-year messages from the board to homeowners and residents. Spreading the warmth of the holidays and caring sentiments helps foster a sense of community and appreciation.
Recap Special Community Events
Maybe your association fitness center installed new equipment, the neighborhood picnic area updated, or community green space expanded. Spotlighting memorable community milestones from the year highlights homeowner participation and helps them understand how their assessments are being spent.
Holiday Events
Include details about holiday events. In addition to the usual date and time, use the newsletter to promote the events, detail what residents can expect, and solicit volunteers.
Community Volunteers
Recognize long-term and standout volunteers, their accomplishments, and how their participation has made a difference in the community. It is a great way to keep volunteers engaged while boosting continued participation.
Important Meetings and Events
Spotlight key future events, such as annual meetings and board member elections. Annual meetings typically happen at the beginning of the year, and homeowner attendance is critical for meeting quorum. A simple newsletter announcement, or agenda of topics to be covered, can go a long way in promoting homeowner awareness and plans to attend.
Contact Information to Voice Concerns or Issues
Newsletters are more than a one-way funnel from community association boards. Use them as interactive tools to help reassure residents that their voices are being heard. Let them know how, when, and where they can direct questions or concerns to the board. E.g., point them to the association website, management company, or provide contact information for the board.
Financial Reporting
Homeowners value transparency and are particularly invested in communities when they see how funds are spent. Attaching a summarized end-of-year financial report gives residents a glimpse into how HOA dues impact the quality of living in the community.
About Associa
With more than 275 branch offices across North America, Associa is building the future of community for more than 6.5 million residents worldwide. Our 14,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 44 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.
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