In today’s uncertain environment and digital-centric lifestyle, we rely on technology more than ever. To stay connected with loved ones, friends, and family, we use social media to gather and share information, discuss important matters, and stay in the know with what’s going on in our communities. But as valuable as social media is as a communication tool, it’s also a moving target. That’s why it’s critical for board members and community leaders to understand how, when, and why to use social media.

At Associa, our 40+ years in the community association industry has helped us see — and react to — the benefits and pitfalls of social media use by homeowners’ associations (HOAs). Read this practical guide to learn about the different social media platforms, expert tips for handling social media wisely, and much more.